After a campaign sends, open its Results to see how it did.
What you can see
- Delivered — how many made it to the inbox.
- Opens — unique recipients who opened it.
- Clicks — who clicked a link or button.
- Bounces — addresses that couldn't be delivered.
- Complaints — recipients who marked it as spam.
- Unsubscribes — who opted out from this send.
Keeping it fresh
Results update as events come in. If you want the very latest numbers immediately, use Sync on the results page to pull the current state from the mail service.
Tip: opens are a rough signal — many mail apps pre-load images, which can inflate them. Clicks are the more reliable measure of engagement.