Help Center Email Campaigns Unsubscribes, suppression & compliance

Unsubscribes, suppression & compliance

Email Campaigns

Studio handles the legal and hygiene side of bulk email for you, so your sends stay compliant and your sender reputation stays healthy.

One-click unsubscribe

Every campaign includes an unsubscribe link in the footer, plus the one-click unsubscribe header that Gmail, Yahoo, and Outlook require of bulk senders. When someone opts out, they're removed from future sends automatically.

Suppression list

Addresses that hard-bounce or file a spam complaint are added to your suppression list and excluded from all future campaigns. This protects your deliverability. You can review the list in Email Settings and remove an address if needed.

The compliant footer

Every email carries a CAN-SPAM–compliant footer with your organization's physical mailing address and the unsubscribe link. Set your mailing address in your workspace profile / Email Settings — it's required before you can send.

Good practice

  • Only email people who expect to hear from you.
  • Keep your from-name recognizable.
  • Send a test to yourself before every campaign.
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