A Contact in Studio is anyone you're building a relationship with outside of donations or membership: a prospect, a lead, a vendor, a board candidate, a business partner.
Contacts share the same underlying person record as Donors and Members, so if a contact later donates or joins, their history all threads together.
Contacts vs. Companies
- Contact — an individual person (Jane at Acme Co).
- Company — an organization (Acme Co itself).
A contact can be linked to a company, with a job title. One company can have many contacts attached.
When to use Contacts
- Tracking prospects for a capital campaign.
- Logging outreach to potential major donors.
- Keeping a list of partner ministries or vendors.
- Building a CRM pipeline for your business's services.